Jackie Chan endorsements
(Jackie Chan endorsed shampoo: entry number 100)
I have lathered up with his shampoo, chomped his frozen dumplings and soon I hope to track down the iced tea from a television advert starring him and his son. Jackie Chan (as one might dare to dream) is everywhere in China, in the sense that he appears frequently on CCTV (China Central Television) channels in the breaks, on posters, but I notice him on packaging for a myriad of products ranging from foodstuffs to cosmetics, medicines and drinks. No doubt he also endorses clothing or electricals – I hope to expose more as time goes on.
What I like most about advertising in China is that it is primarily guileless; the general format is of a person presenting the product, then explaining or demonstrating it before shouting the name or a tagline and concluding with a serious grin and pushing the product to glass of the camera lens. I was discussing this phenomenon with some Chinese friends and they agreed wholeheartedly. I also pointed out that almost all Chinese ads relate to food, medication or cosmetics and after a brief discussion, we concluded this too is true.
As you can see, these rules apply here; Jackie is stood with the most bountifully luscious hair I have ever seen, pointing at the miracle ‘anti-hair fall’ shampoo kit from Ba Wang. Not only is Jackie grinning on the package, but the ‘inventor’ is also depicted in the circular seal in the corner; quality on two counts. If you don’t trust Jackie, perhaps Ba Wang?
Just to update you, I am spending the following days on a TEFL (Teaching English as a Foreign Language) course in Aberdeen and the subsequent week up in the North of Scotland with family, so I must apologise and inform you I’ll not be updating this for the next few days. It will be my first break from this since I began, simply because I will have no internet access or spare time. However, today I should like to add that this is the glorious one hundredth post! I can hardly believe it, it also means I have likely spent at least that many hours on it and I’ve written over 23,000 words. (Just in case you love stats.)
you couldn’t pop some of that in the post? and address it to, mark smyth, c/o the year 2007
much obliged